Augmented Reality enables the solution where consumers can learn more about the product content, manufacturing, and testing practices, etc., with the use of large displays as mirrors, allowing for the selection of different beauty products to be applied virtually. Without needing to apply different products onto your face, consumers feel enticed to try on more products virtually. They were able to share and get opinions from your friends and family instantly through text or social media. ‘How-to’ training videos were made available for further training.
Engaged beauty advisors through a Zendesk plugin and a video chat that works in any mobile browser. By sending an SMS, a beauty advisor can initiate a video chat by replying with a link.